Aroe™ was founded in 2021 by Anzor Kamalov in Istanbul.

Aroe™ is a brand for those who stand quietly in the crowd, yet shift the atmosphere with their presence.
Not entirely from the streets, not entirely from the runway. We don’t exist between the two — we bring them together.

At Aroe™, we see clothing as a medium.
A way to express yourself, reflect your emotions, and show your stance to the world.
Those who wear our pieces share one thing in common:
They know how to be noticed without being loud.

The fabrics we choose complete this language.
We take our time with production — each piece is made in limited quantities, because we don’t aim to create what everyone already has.
We design pieces that resonate with you, that hold meaning.

We are committed to ethics, transparency, and sustainability.
We produce in limited numbers not just for exclusivity, but because we believe in conscious creation.
To us, luxury isn’t just about price — it’s about being honest, clean, and fair.

Aroe™ is more than a brand.
It’s a way of thinking.
It exists for those who build their style from within, and see clothing as a form of expression.